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[LEGO Marvel Super Heroes]Lego unveils new ‘retailtainment’ concept at NYC flagship store

source:77 games 2021-10-9

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  “While our existing store format has been very successful, we are evolving it to strengthen brand love and create memorable experiences people will talk about long after they leave,” added Burke. “We want people to walk into our stores and feel immersed in a world of Lego bricks. We’ve designed the spaces to fire up creativity and imagination and encourage hands-on play. Our talented designers have developed entirely new experiences that blend the very best of ground-breaking customization, technology and physical play allowing visitors to interact with the brand in exciting new ways.”

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